Einstein Email and Web Recommendations for Salesforce Marketing Cloud

One-day Einstein Email and Web Recommendations Masterclass

Einstein Email and Web Recommendations for Salesforce Marketing Cloud leverages sophisticated algorithms to automatically determine the next best offer, product or content for e-commerce customers.

In this one day hands-on course, you will discover how to leverage this powerful predictive intelligence feature set to its full potential, while also understanding important considerations when implementing product and content recommendations in emails and websites.

At the end of this course, you will be able to configure and implement Einstein Email and Web Recommendations using best practice methodologies.

Agenda

  1. Overview
  2. How it Works
  3. Event Collection
  4. Building the Customer Profile
  5. Collect, Catalog, & Streaming Updates
  6. Collect Overview
  7. User Profile
  8. Affinity Models and View
  9. Code Anatomy
  10. Catalog Feed
  11. Products and Tags
    >> select afternoon tab for the rest of schedule
  1. Product Catalogs
  2. Business Rules
  3. Web Recommendations
  4. Email Recommendations
  5. Best Practices
  6. Taxonomy Design
  7. Data Storage
  8. Triggers
  9. Reporting
  10. Web Metrics
  11. API methods

Who should attend?

This Masterclass is aimed at Salesforce Marketing Cloud administrators, consultants and marketers that want to leverage SFMC Einstein capabilities. We recommend having SFMC configuration experience but this is not a pre-requisite.

Pricing

Early bird tickets are available for € 700,- until May 16 2020. Price includes coffee, tea and other beverages and lunch. After this date ticket price will increase to the regular price € 820,-. Please contact us for group discounts.

FAQ

Do I need prior experience in Marketing Cloud?
We recommend SFMC configuration experience, admin- or consultant cert. This is not a pre-requisite

Do I need to bring my own lunch?
Morning tea, lunch and afternoon tea will be provided at no additional cost.

Will computers be provided?
Computers are not required for this course, but you are welcome to bring your own laptop to take notes.

Event location

Fletcher Wellness-Hotel Leiden

Bargelaan 180
2333 CW Leiden
Tel.: +31(0)71 – 870 02 60
www.wellnesshotelleiden.nl

Travel from Schiphol train station to Leiden Central Station

A direct train connection runs between Schiphol Airport (Amsterdam) and Leiden Central Station every 10 minutes. The average journey time between Schiphol Airport (Amsterdam) and Leiden Centraal is 18 minutes and the fastest journey time is 15 minutes. From Leiden Central station it is a 2 minutes’ walk to the conference venue. The costs are around € 7,00

You can plan your journey at ns.nl or 9292.nl More information: http://www.ns.nl/en/travel-information

More information about Leiden: https://www.visitleiden.nl/en

Start Time

9:00 am

June 17, 2020

Finish Time

5:00 pm

June 17, 2020

Address

Fletcher Wellness-Hotel Leiden, Netherlands (20 min train from Schiphol)

Event Participants