Marketing Cloud Developer Masterclass

Learn Advanced Development Practices for Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful enterprise platform, but building optimised data models, automated processes, programmable content and platform integration requires considerable experience and expertise.

This one-day intensive masterclass covers a comprehensive training agenda with all aspects of Marketing Cloud development. In this course, you will learn new tips and techniques for accelerated development and best practice development methodologies in the platform.

Your trainer, Eliot Harper is a Salesforce MVP and an acknowledged expert in Salesforce Marketing Cloud. Eliot has consulted for some of the largest brands in the world and has written several articles and books on Marketing Cloud, including The AMPscript Guide, The Data Handbook and Journey Builder Developer’s Guide.

Agenda

Registration
8:45 AM - 9:00 AM
Data Models
9:00 AM
Contact Model
9:30 AM
Data Segmentation
9:45 AM
Send Logs
9:55 AM
Data Permissions
10:00 AM
Contact Deletion Process
10:15 AM
Coffee break
10:35 AM
AMPscript Functions
10:55 AM
SSJS Functions
11:20 AM
WSProxy
11:45 AM
Exception Handling
12:00 AM
Exclusion Scripts
12:15 AM
Programmable Content Best Practices
12:30 AM
Lunch
12:45 AM
Installed Packages
13:15 AM
Authentication Flow
13:25
SOAP API
13:40
REST API
14:05
API Error Handling
14:30
Data Encryption
14:45
Data Relationships
15:00
Data Queries
15:15
Data Extracts
15:30
Safehouse Data Flow
15:45
Data Views
16:00
Data Security
16:15
API Security
16:30
Security Best Practices
16:45

Who should attend?

This Masterclass is aimed at developers with foundational knowledge in Marketing Cloud and helps them to become subject matter experts, through a comprehensive training agenda that covers all aspects of Marketing Cloud development.

Pricing

Early bird tickets are available for € 700,- until September 21. Price includes coffee, tea and other beverages and lunch. After September 21 ticket price will increase to the regular price € 820,-. Please contact us for group discounts.

FAQ

Do I need prior experience in Marketing Cloud?
This course is designed for developers who have at least 8 months of hands-on Marketing Cloud development experience, including AMPscript, SSJS and API development.

Do I need to bring my own lunch?
Morning tea, lunch and afternoon tea will be provided at no additional cost.

Will computers be provided?
Computers are not required for this course, but you are welcome to bring your own laptop to take notes.

Does this course help to become a Certified Marketing Cloud Developer?
Yes, the course content will help prepare you to sit the exam.

Event location

Fletcher Wellness-Hotel Leiden

Bargelaan 180
2333 CW Leiden
Tel.: +31(0)71 – 870 02 60
www.wellnesshotelleiden.nl

Travel from Schiphol train station to Leiden Central Station

A direct train connection runs between Schiphol Airport (Amsterdam) and Leiden Central Station every 10 minutes. The average journey time between Schiphol Airport (Amsterdam) and Leiden Centraal is 18 minutes and the fastest journey time is 15 minutes. From Leiden Central station it is a 2 minutes’ walk to the conference venue. The costs are around € 7,00

You can plan your journey at ns.nl or 9292.nl More information: http://www.ns.nl/en/travel-information

More information about Leiden: https://www.visitleiden.nl/en

Start Time

9:00 am

October 4, 2019

Finish Time

5:00 pm

October 4, 2019

Address

Fletcher Wellness-Hotel Leiden, Netherlands (20 min train from Schiphol)

Event Participants