An email specialist in Salesforce Marketing Cloud is responsible for creating the perfect personalized email campaigns and journeys for their target audience. But getting the most out of Salesforce Marketing Cloud can be quite a challenge. This email specialist training ensures campaign managers and campaign developers get the most value out of the platform. This training is targeted both at people getting their Salesforce Marketing Cloud email specialist certification and those looking for practical knowledge on how to use the platform to send emails and create personalized journeys in Journey Builder. As Journey Builder is not included in the certification exam, this training covers more topics and offers a more practical approach. All trainers have 5+ years of hands-on experience; you learn from the best!
Salesforce Marketing Cloud email specialist Attendee profile
This training designed for individuals who want to learn about email marketing best practices, message design, subscription and data management, email delivery, automation, and tracking metrics within Salesforce Marketing Cloud.
- Campaign managers responsible for creating emails and preparing email sends
- Campaign developers setting up data and personalization for campaigns
- Managers and IT staff looking to understand the platform and best practices
All groups will benefit from the knowledge and understanding of the Salesforce marketing cloud platform. It will ensure campaign creation based on best practices, more efficient implementation, prevent costly mistakes, and establish a common vocabulary that ensures your campaign teams function effectively.
Email specialist training outline
- 3-day training course
- Preparation: Self-study – Trailhead + additional resources
- Location: Leiden (near the central train station)
- Lunch, coffee, tea included
- Attendees need to bring a laptop for practice exercises
- Language: English (Dutch if attendees are all Dutch speakers)
- Some additional self-study in Trailhead and hands-on experience is advised before doing certifications.
Salesforce Marketing Cloud email specialist training topics
DAY 1
This day is focused on getting a basic understanding of SFMC, and the data model.
We will cover these specific exam topics:
- Marketing cloud overview including email studio, content builder, automation studio and Journey Builder
- Data extensions and working with contact builder
We end the day with a case or assignment, and we will practice some certification exam questions.
DAY 2
This day is focused on different ways of sending email with Salesforce Marketing Cloud.
- Creating and sending email with Content Builder and email studio
- Building more complex journeys with Journey Builder and automation studio
- Creating reports and tracking results
We end the day with a case or assignment, and we will practice some certification exam questions.
DAY 3
This day is focused on advances personalization cases and exam practice.
- Email template creation
- Using AMPscript for personalization
- Practice with some common journeys
- Exam practice
Pricing & Registration
Early bird tickets are available for € 1.600,-. Price includes coffee, tea and lunch. Please contact us for group reservations or incompany training.
Location
Fletcher Wellness-Hotel Leiden
Bargelaan 180
2333 CW Leiden
Tel.: +31(0)71 – 870 02 60
www.wellnesshotelleiden.nl
