MC Connector vs JB Email Send Log — What It Actually Costs You
When a customer asks why they should pay for JB Email Send Log when the standard Marketing Cloud Connector already exists, it’s a fair question. The connector is built by Salesforce, it’s included, and it does technically surface Marketing Cloud data in your org. But “free” is doing a lot of work in that sentence.
What the MC Connector actually does
The standard Marketing Cloud Connector syncs data from Marketing Cloud into your Salesforce org. That includes send logs, tracking data, subscriber information — a lot of records. It gets stored in your Salesforce org, and Salesforce storage is not cheap. Every sync, every email event, every open and click — it all lives in your org. If you’re sending at any meaningful volume through Marketing Cloud, this adds up fast. The connector’s default sync behaviour isn’t granular. It brings over everything within its scope. Many admins don’t realise how much storage is being consumed until they get a storage warning or an unexpected overage bill.
JB Email Send Log takes a completely different approach. We don’t store anything in Salesforce. The email history lives in Marketing Cloud (where it already is), and we query it on demand using an indexed copy of the Send Log. Your Salesforce org stays clean.
Credential control
The standard connector requires OAuth configuration that lives within the managed package. You have limited visibility into how credentials are stored and rotated. JB Email Send Log uses Salesforce Named Credentials — the standard, recommended way to store API credentials in Salesforce. Your security team can audit them, rotate them, and control access through standard Salesforce tooling.
Functionality gap
While you can show emails being sent in a related list with the standard connector, you may want to see opens, clicks in one view + a link to see the actual personalized content the customer has received. You even may want to be able to resend the email to the customer. This is what JB Email Sendlog offers.
So which should you use?
If you have a small Marketing Cloud operation, low send volumes, and plenty of Salesforce storage headroom — the MC Connector might be perfectly fine for your needs. If storage costs are a concern, you want extra functionality, or you’re running a B2C org with high email volume, JB Email Send Log is worth looking at.
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