The Marketing Cloud Connector is free, its storage is not
How the standard Marketing Cloud Connector and JB Email Send Log differ in Salesforce storage use, credential control and what agents see on a record.
Customers ask us why they should pay for JB Email Send Log when the standard Marketing Cloud Connector is included with Salesforce. It is a fair question. The connector is built by Salesforce and it does show Marketing Cloud Engagement data in your org. The difference is where that data ends up, and what that costs you.
What the Marketing Cloud Connector does
The connector syncs data from Marketing Cloud into your Salesforce org: send logs, tracking data and subscriber information. Every email event, every open and every click becomes a record in your org. Each of those records counts against your data storage allowance, and Salesforce storage is not cheap.
The default sync is not granular. It brings over everything within its scope. At any meaningful send volume this adds up quickly, and many admins only notice when a storage warning or an unexpected overage invoice arrives.
What JB Email Send Log does instead
JB Email Send Log stores nothing in Salesforce. The email history stays in Marketing Cloud, where it already is. The app queries it on demand through an indexed copy of the Send Log. Your org’s storage stays where it was before you installed the app.
Who controls the credentials
The connector’s OAuth configuration lives inside its managed package. You have limited visibility into how those credentials are stored and rotated.
JB Email Send Log uses Named Credentials, the standard Salesforce mechanism for storing API credentials. Your security team can audit them, rotate them and control access with the same Setup tools they use for every other integration.
What the agent sees on the record
With the connector you can show sent emails in a related list. JB Email Send Log shows sends, opens and clicks in one view on the record, with a link to the personalised content the customer received. An agent can also resend an email to the customer from the same component.
Which one should you use?
If you run a small Marketing Cloud operation with low send volumes and plenty of storage headroom, the connector may be all you need.
JB Email Send Log is worth a look if storage cost is a concern. The same goes if you want opens, clicks and resend on the record, or run a B2C org with high email volume. It is installed per org, not through AppExchange, and priced on request.
What to do next
Check your current data storage use under Setup, Storage Usage, and how much of it is connector data. Then request information and we will arrange a demo of JB Email Send Log on a record.